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Digital marketing is a promising industry that provides plenty of job opportunities for skilled professionals. The demand for digital marketers is rising exponentially.

WsCube Tech is a leading digital marketing institute in Varanasi that offers top-notch digital training. For the last 11 years, we have been the learners' most preferred choice when it comes to the best institute for digital marketing courses in Varanasi. We know what our learners need to excel in their professional careers and thereby deliver the best of it.

We have highly experienced digital marketing mentors from all over India who have been in this sector for more than a decade now. They have worked on hundreds of digital marketing projects and therefore understand the core of this field. Anyone looking for an all-rounder digital marketing coaching should enroll in this program.

By the end of this digital marketing training in Varanasi, all learners will have the potential skills that can lend them a secure career in the industry. Register for a free two-day demo session and interact with expert mentors.

On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

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Milestone 2 - Duration: 6 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
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Module 5

On Page SEO

  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
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Module 6

Technical SEO

  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
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Module 7

Web Analytics & Monitoring

  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
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GSC & GA4

Module 8

Off-Page SEO & Reporting

  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
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Module 9

Content Marketing

  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
Project

Travel blog

Case Study

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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 10

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
Project

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Case Study

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Module 11

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
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Module 12

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
Project

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Milestone 4 - Duration: 8 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 13

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
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Module 14

Meta Ads Campaign

  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
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Campaign

Case Study

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Module 15

Meta Ads Conversion Tracking

  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
Project

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Module 16

Meta Ads Reporting

  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
Project

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Module 17

Google Search Ads

  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
Project

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Keyword Research

Module 18

Google Display Ads

  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
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Module 19

Google Video Ads & Conversion Tracking

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
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Module 20

Google Shopping Ads & Retargeting

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
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Milestone 5 - Duration: 4 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 21

Email, WhatsApp Marketing & Automation

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
Project

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Module 22

Freelancing

  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
Project

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Module 23

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
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Module 24

Mega Capstone Project

Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.

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AWS
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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GitHub Mastery

Enhance GitHub profiles to showcase your projects and collaboration skills.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Mock Interviews

Prepare for job interviews through our 1:1 mock interviews and feedback.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Data Analyst positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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    Total Program Fee:

    45,000/-

    34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
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Himanshu Tiwari

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Mukul Shokeen

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Pawan Kumar

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Neetiraj Singh

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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(7,804 Reviews)

(7,804 Reviews)

Hear From Our Alumni

I never thought I could learn to code this much easily. I was so nervous as a beginner. I know digital marketing is trending. This digital marketing course in Varanasi has given me confidence and made me skilled.

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It is the best digital marketing training institute in Varanasi with dedicated live classes. Well-experienced mentors and the latest syllabus, which is enough to boost confidence for beginners. Thank you so much!

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WsCube Tech is a good platform to learn digital marketing and other skills. During my learning experience, I found good support from both counselors and mentors. The quality of the course is too good. Highly satisfied!

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I did my digital marketing course from WsCube Tech last year. I agree that their way of teaching is excellent. Sir was very polite and friendly in teaching and clearing doubts. Thanks a lot!

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I never thought I could learn to code this much easily. I was so nervous as a beginner. I know digital marketing is trending. This digital marketing course in Varanasi has given me confidence and made me skilled.

Profile

It is the best digital marketing training institute in Varanasi with dedicated live classes. Well-experienced mentors and the latest syllabus, which is enough to boost confidence for beginners. Thank you so much!

Profile

WsCube Tech is a good platform to learn digital marketing and other skills. During my learning experience, I found good support from both counselors and mentors. The quality of the course is too good. Highly satisfied!

Profile

I did my digital marketing course from WsCube Tech last year. I agree that their way of teaching is excellent. Sir was very polite and friendly in teaching and clearing doubts. Thanks a lot!

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Digital marketing is a type of marketing where companies and businesses use online platforms like social media, websites, YouTube, Google, etc., to market their products and services. It can also be used for blogging, affiliate marketing, or offering information to targeted audiences.
Yes, we understand that learners need full surety before investing their money and time in any course. We provide a free two-day demo class to every learner willing to enroll in this digital marketing course in Varanasi. learners can interact with expert mentors and ask them all their questions.
Yes, this career-oriented digital marketing course comes with placement assistance.
This course will be led by expert digital marketing mentors with 11+ years of professional experience and who have taught thousands of learners. They know what learners require to excel in their careers and provide all the essential skills.
Yes, this is a practical digital marketing course in Varanasi designed to provide professional field knowledge to learners. The main goal of this training is to develop practical skills so that they can understand every concept and start earning with their skills.
Digital marketing is a practical subject learners need to give appropriate practice time and have to be attentive during online classes to master digital marketing. With our pro digital marketing coaching in Varanasi, learners can learn it in 4-5 months.
Digital marketing is a well-paying industry. As the competition among companies is increasing, they are willing to pay better salaries to employees. On average, an entry-level digital marketing professional would earn INR 5 LPA. Whereas, experienced people can earn high annual salaries of INR 10 LPA.
Digital marketing is an expanding industry. As more companies are shifting their operations online, so is the need for people who can increase their business online. It is a promising industry that surely provides the best career opportunities to skilled professionals.
Anyone who wants to start a career in the digital marketing industry should enroll in this course. Whether you are a fresher, learner, job seeker, housewife, working professional, or business owner, this digital marketing course in Varanasi is for everyone. The mentors start the course from scratch, meaning all the basic knowledge will be provided to every learner before advanced concepts.
WsCube Tech offers the most practical and career-oriented digital marketing course in Varanasi. Our institute provides the most detailed information about digital marketing skills, and our professional training helps learners develop all the essential skills that let them excel in their careers.