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Digital Marketing is a vast sector, and this exponential expansion of the industry at the current time is giving learners a chance to mark a strong presence in this industry. The majority of business and marketing jobs are shifted to online platforms. The conventional methods of marketing are no more in the trend now. A strong skill base and practical knowledge of digital marketing will provide numerous opportunities to learners.

WsCube Tech is the best digital marketing institute in Kanpur. Our aim is to provide skill-oriented training to all our learners and guide them in the right direction for a better future. We understand what learners need and thereby provide the first-rate digital marketing course in Kanpur. Our top-notch curriculum and the most advanced interactive teaching methods will make you a master in this field.

Our mentors have 10+ years of teaching and professional experience. They have the best understanding of the core of this industry and know how to impart their extraordinary practical experiences to learners.

The sole purpose is to make every learner understand the basic and advanced concepts of digital marketing. These expert professionals have designed all the modules of this digital marketing course in Kanpur, ensuring the most comprehensive knowledge and skills.

We ensure you a safe career as Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, and Social Media Manager. Other than this, mentors will also provide you with thorough information about entrepreneurial opportunities in the industry. Don't miss the chance to register for a free 2-day demo session of the best digital marketing training in Kanpur.

Peer-to-Peer Learning

Immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
     
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting. 
     
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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
     
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Case Study

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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
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Case Study

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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

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Milestone 2 - Duration: 6 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
Project

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Case Study

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Module 5

On Page SEO

  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
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Module 6

Technical SEO

  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
Project

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Case Study

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Module 7

Web Analytics & Monitoring

  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
Project

GSC & GA4

Module 8

Off-Page SEO & Reporting

  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
Project

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Module 9

Content Marketing

  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
Project

Travel blog

Case Study

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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 10

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
Project

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Case Study

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Module 11

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
Project

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Module 12

Influencer Marketing

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
Project

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Milestone 4 - Duration: 8 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 13

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
Project

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Module 14

Meta Ads Campaign

  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
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Campaign

Case Study

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Module 15

Meta Ads Conversion Tracking

  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
Project

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Module 16

Meta Ads Reporting

  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
Project

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Case Study

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Module 17

Google Search Ads

  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
Project

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Case Study

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Keyword Research

Module 18

Google Display Ads

  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
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Module 19

Google Video Ads & Conversion Tracking

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
Project

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Module 20

Google Shopping Ads & Retargeting

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
Project

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Milestone 5 - Duration: 4 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 21

Email, WhatsApp Marketing & Automation

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
Project

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Module 22

Freelancing

  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
Project

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Module 23

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
Project

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Module 24

Mega Capstone Project

Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.

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Boostrap
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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GitHub Mastery

Enhance GitHub profiles to showcase your projects and collaboration skills.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Mock Interviews

Prepare for job interviews through our 1:1 mock interviews and feedback.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Data Analyst positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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    Total Program Fee:

    45,000/-

    34,999/-

    Flat ₹10,001 OFF
    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
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Himanshu Tiwari

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Mukul Shokeen

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Pawan Kumar

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Neetiraj Singh

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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(9,388 Reviews)

(9,388 Reviews)

Hear From Our Alumni

Very good course. The syllabus is really broad so that one can learn everything or all aspects of digital marketing. I am a social media manager and wanted to learn Google Ads also, but this course has given me much more than that. Thanks!

Profile

Highly impressive. This is a good course, especially for people like me who had no idea about digital marketing. I had learnt about this area from my cousin and then watched some videos on WsCube Tech YouTube channel. Then I chose this course. It is worth the time and money. Recommended!

Profile

I had a passion for blogging and YouTube. While searching for the best digital marketing course in Kanpur, I found it. My mentor was an expert in digital marketing and his way of communication was very effective. I am on my way to building a great blog.

Profile

Thanks a lot to the team of WsCube Tech. I joined this course from my city and got to understand strategies of digital marketing. I am particularly interested in the SEO field. Recently, I applied for jobs, and found a remote SEO job.

Profile

Very good course. The syllabus is really broad so that one can learn everything or all aspects of digital marketing. I am a social media manager and wanted to learn Google Ads also, but this course has given me much more than that. Thanks!

Profile

Highly impressive. This is a good course, especially for people like me who had no idea about digital marketing. I had learnt about this area from my cousin and then watched some videos on WsCube Tech YouTube channel. Then I chose this course. It is worth the time and money. Recommended!

Profile

I had a passion for blogging and YouTube. While searching for the best digital marketing course in Kanpur, I found it. My mentor was an expert in digital marketing and his way of communication was very effective. I am on my way to building a great blog.

Profile

Thanks a lot to the team of WsCube Tech. I joined this course from my city and got to understand strategies of digital marketing. I am particularly interested in the SEO field. Recently, I applied for jobs, and found a remote SEO job.

Profile
Anyone who wants a promising career in digital marketing should enroll in the course. The course starts from scratch, and mentors will first provide the most basic understanding of digital marketing and then lead to the advanced concepts.
Digital marketing is a high-paying industry, and companies are willing to pay highly to skilled people. At the initial level, an entry-level employee can expect anywhere between INR 3 to INR 5 lacs, and experienced people can earn anywhere between INR 7 to INR 19 lacs.
Yes, we understand that every learner needs to be sure before investing their time and money in any course. Therefore we provide two free demo sessions to all learners who are willing to learn digital marketing in Kanpur. learners can clear all their doubts regarding this course and interact with experienced digital marketing mentors during these live sessions.
Yes, our mentors and dedicated requirement team will help learners prepare for jobs and will schedule job interviews with various companies. In addition, you will also know about the most asked digital marketing interview questions and answers.
Yes, at the end of this course, every learner will master the essential skills that are needed by companies in their employees. You can apply to every digital marketing job. Also, the course completion certificate is proof that you have developed core digital marketing skills.
It is not a problem if you miss a live class. learners will receive a recording of live sessions if they miss their live class. Further, in the next sessions, they can solve their queries and clear their doubts with the mentors.
We offer it at a reasonable cost of INR 29,500 only.
No, you do not need to have a technical background to understand digital marketing concepts. Irrespective of your previous educational background, you can start learning digital marketing with this course. We promise to provide all the essential basic concepts that will help you understand the subject properly and excel in the field further.
Digital marketing is an exceptionally high-performing industry now and is expected to grow even further in the coming years. learners willing to enter the industry can start their careers as Digital Marketing Managers, SEO Experts, PPC Specialists, Content Marketers, YouTube managers, and Social Media Managers.
As businesses make an online presence, they must spread awareness about their services and products to potential customers. Digital marketing is the use of the internet, including social media and other online platforms, to market services and products and influence customers to avail of your services.