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The digital marketing industry is growing at a fast pace. This field has become a booming career today and the demand for skilled online marketers will increase all the more in the coming years.

If you develop the essential skills, you can make the most out of this growing field and make a great career. At WsCube Tech, we offer the best online digital marketing course in India with certificate. Throughout the years, we have understood the expectations of the learners and created the curriculum accordingly. This makes us the best platform in India for digital marketing course online.

Whether you are a college learner, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.

With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.

Peer-to-Peer Learning

During the digital marketing training, immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges. 

  • Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
  • Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting.
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Last Mile Prep

Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.

  • Offers detailed guidance and support, including interview preparations to boost your employment prospects.
  • Gain invaluable referrals and insights to enhance your career readiness in digital marketing.
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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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On-the-go Data Capsules

Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.

  • Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
  • Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.

Milestone 1 - Duration: 3 weeks

This milestone covers essential digital marketing strategies, audience research, and campaign execution alongside mastering website creation with WordPress. Learners will develop market insights, craft value-driven strategies, and build optimized, professional websites that align with marketing objectives.

Module 1

Fundamentals of Digital Marketing

  • Marketing Objectives
  • Business and Competitive Analysis
  • Customer Engagement
  • Brand Development
  • Campaign Execution
  • Market Analysis
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Case Study

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Module 2

Market Research

  • Market Understanding
  • Buyer Persona Development
  • Value Proposition Design
  • Research Techniques
  • Survey Development
  • Digital Marketing Strategies
Project

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Case Study

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Module 3

Website Creation

  • WordPress Basics
  • Website Fundamentals
  • WordPress Configuration
  • Theme and Design Customization
  • Content Management
  • Advanced Features and Tools
Project

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Milestone 2 - Duration: 6 weeks

This milestone dives into the fundamentals of SEO, from understanding search engines and SERPs to advanced onpage, technical, and local SEO strategies. Learners will explore keyword research, content optimization, and schema markup while mastering tools and techniques to enhance site performance and visibility. It also emphasizes local SEO tactics to help businesses dominate neighborhood searches effectively.

Module 4

Introduction to SEO

  • SEO Fundamentals
  • Search Engines and SERPs
  • SEO Practices and Ethics
  • Keyword Essentials
  • Keyword Research Techniques
  • Advanced Keyword Analysis
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Case Study

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Module 5

On Page SEO

  • On-Page SEO Basics
  • Meta Tag Optimization
  • Website Structure and Internal Linking
  • Content and SEO Integration
  • Avoiding Common SEO Mistakes
  • Comprehensive On-Page SEO Strategies
  • SEO Authority Factors
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Module 6

Technical SEO

  • Technical SEO Fundamentals
  • Sitemap Implementation
  • Robots.txt and Access Control
  • Link and Redirection Management
  • Enhancing SEO with Meta Tags
  • Security and SEO
  • Optimizing Site Performance and Mobile Usability
  • Advanced SEO Tools and Extensions
  • Schema Markup: Implementation and Validation
Project

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Case Study

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Module 7

Web Analytics & Monitoring

  • Introduction to Google Search Console
  • Setup and Configuration of GSC
  • Sitemap Management in GSC
  • URL Inspection Techniques
  • Overview of Google Analytics
  • Setting Up Google Analytics
  • Advanced Reporting in Google Analytics
  • Introduction to Google Analytics 4
  • SEO Performance Reporting
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GSC & GA4

Module 8

Off-Page SEO & Reporting

  • Off-Page SEO Basics
  • Understanding Backlinks
  • Backlink Types and Their Impact
  • Backlink Acquisition Strategies
  • Content Submission Techniques
  • Link Building Best Practices
  • The Importance of Site Audits
  • Conducting Site Audits
  • Technical SEO Audits
Project

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Case Study

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Module 9

Content Marketing

  • Introduction to Content Marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • Content Marketing Funnel: TOFU, MOFU, BOFU
  • Audience Research and Strategy
  • Copywriting vs. Content Writing
  • Role of Copywriting in Marketing
  • Effective Copywriting Techniques
Project

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Case Study

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Milestone 3 - Duration: 3 weeks

This milestone focuses on mastering social media platforms like Facebook, LinkedIn, YouTube, and Instagram while developing effective marketing strategies. It also covers influencer marketing, including campaign planning, connecting with influencers, and leveraging paid promotions to enhance brand reach and engagement.

Module 10

Social Media Marketing - I

  • Social Media Marketing Basics
  • SMM Strategies and Organic Marketing
  • Social Brand Management
  • Audience Persona Development
  • Facebook Marketing Essentials
  • Utilizing Meta Business Suite
  • YouTube Marketing Strategies
  • Instagram Marketing and Content Planning
Project

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Case Study

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Module 11

Social Media Marketing - II

  • Introduction to LinkedIn
  • LinkedIn Strategy Development
  • Content Creation for LinkedIn
  • LinkedIn Page Optimization for Businesses
  • Twitter Marketing Techniques
  • Marketing with Pinterest
  • Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • Key Metrics in Social Media Marketing
  • Utilization of Social Media Management Tools
  • Creation of Social Media Content Calendar and Progress Reports
Project

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Module 12

Technical SEO

  • Introduction to Influencer Marketing
  • Benefits of Influencer Marketing for Brands
  • Successful Influencer Marketing Campaigns
  • Connecting with the Right Influencers
  • Influencer Marketing Platforms
  • Strategies for Paid Promotions, Gifts, and Giveaways
  • Brand Ambassadors and Affiliate Programs
  • Influencer Campaign Strategy and Setup
Project

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Case Study

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Milestone 4 - Duration: 8 weeks

This milestone focuses on mastering paid marketing strategies across platforms for B2B, B2C, and D2C. Learners will explore Meta Ads, Facebook Pixel, e commerce catalogs, and advanced tools for ad creation, targeting, and optimization. It also covers SEM, remarketing, and Google Ads, along with third-party advertising strategies like Disney+ Hotstar campaigns, ensuring a result-driven marketing approach.

Module 13

Introduction to Meta Ads

  • Performance Marketing Basics
  • Platform Types for Marketing
  • Competitor Analysis in Marketing
  • Platform Selection: B2B, B2C, D2C
  • Meta Ads Introduction
  • Facebook Page Creation and Boosting
  • Ads Manager & Ads Library Features
  • Campaign Structure and Objectives
  • Budgeting, Scheduling, and Detailed Targeting
Project

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Module 14

Meta Ads Campaign

  • Ad Placement Strategies
  • Creating AI-Powered Ad Mockups
  • Campaign Budget Optimization Benefits
  • A/B Testing and Dynamic Creatives
  • Brand Safety and Suitability Insights
  • Setting Up Brand Awareness Campaigns
  • Ad Placement Types: Advantage+ & Manual
  • Facebook Engagement and Conversion Strategies
  • Lead Generation: Ads, Forms, and Auto Chat Features
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Campaign

Case Study

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Module 15

Meta Ads Conversion Tracking

  • Setting Up Facebook Business and Ads Manager
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration: GTM and Plugins
  • Live Pixel Tracking via Chrome Extension
  • Pixel Reporting and Troubleshooting Techniques
  • Advanced Pixel Integration through Partners
  • Conversion API Setup with GTM
  • Custom and Lookalike Audience Creation
  • Utilizing Custom Conversion Audiences
Project

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Module 16

Meta Ads Reporting

  • Understanding Catalogues and Their Types
  • Creating E-commerce Catalogues
  • Introduction to Collection Ads
  • Campaign Performance Analysis
  • Optimizing Campaigns Effectively
  • Ad Automation Techniques
  • Rule and Creative Automation Platforms
  • Executing Campaigns on Meta
  • Managing Instagram Campaigns
Project

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Case Study

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Module 17

Google Search Ads

  • SEM Marketing Basics
  • Google Ads: Overview and Benefits
  • Google Ads Formats Explained
  • Smart Campaigns Introduction
  • Ad Objectives and Bidding Strategies
  • Setting Up Search Ads
  • Keywords in SEM: Importance and Types
  • Keyword Research Tools (Google Keyword Planner)
  • Using Negative Keywords Effectively
Project

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Case Study

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Keyword Research

Module 18

Google Display Ads

  • Ad Rotation Strategies
  • Ad Scheduling Best Practices
  • Dynamic Search Ads: Settings and Case Studies
  • Crafting Search Ad Copies with AI
  • Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • Display Campaigns: Setup Guide
  • Targeting Options: Placement, Topics, Demographics
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Module 19

Google Video Ads & Conversion Tracking

  • Video Campaign Goals and Subtypes
  • Video Ads Network and Frequency Capping
  • YouTube Ads Bid Strategies
  • Ad Scheduling for Video Campaigns
  • Creating Video Ad Sequences
  • Storytelling with Video Ads
  • Conversion Actions: Setup and Integration
  • GTM for Conversion Tracking
  • Using Conversion Linker Effectively
Project

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Case Study

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Module 20

Google Shopping Ads & Retargeting

  • Remarketing in Google Ads: Overview and Benefits
  • Audience Manager and List Creation
  • Linking GA4 with Google Ads
  • Implementing Remarketing Audiences in Campaigns
  • Shopping Ads Setup with Google Merchant Center
  • Product Listing and Linking Merchant Center
  • Performance Max Campaign: Setup and Advantages
  • Demand Campaign Configuration
Project

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Milestone 5 - Duration: 4 weeks

This milestone focuses on leveraging automation tools and AI for efficient marketing. Learners will explore email and WhatsApp marketing strategies, Google AdSense setup, and freelancing fundamentals. It also covers creating impactful campaigns, landing pages, and content using AI tools, along with mastering workflows, analytics, and optimization for streamlined marketing success.

Module 21

Email, WhatsApp Marketing & Automation

  • Itroduction to Email Marketing and Its Benefits
  • Growing and Managing Email Lists
  • Crafting Effective Email Campaigns and Strategies
  • Creating Impactful Email Content
  • Email Marketing Analytics and Optimization
  • Overview of WhatsApp Marketing and Strategies
  • Integrating WhatsApp with Other Marketing Channels
  • Analytics, Optimization, and Compliance in WhatsApp Marketing
  • Marketing Automation: Tools, Workflows, and Importance
Project

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Case Study

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Module 22

Freelancing

  • Introduction to Google AdSense
  • Setting Up and Managing Google AdSense
  • Ad Units and Placement Best Practices
  • AdSense Reporting and Analytics
  • Getting Started with Freelancing
  • Freelancer Profile Creation and Optimization
  • Finding Your Niche and Domain in Freelancing
  • Client Outreach and Lead Nurturing
  • Freelance Platforms, Proposals, and Portfolio Building
  • Project Pricing, Time Management, and Billing
Project

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Case Study

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Module 23

Chat GPT & AI Tools

  • Creating Landing Page Copies with AI Tools
  • Developing Marketing Strategies Using AI (ChatGPT and Others)
  • Email Marketing Content Creation with AI
  • Social Media Content Writing Powered by AI Tools
  • Crafting Effective Ad Copies Using AI
  • Generating SEO-Optimized Content with AI Assistance
  • Building Marketing Funnels with AI Tools
  • Writing High-Quality Blog Posts Using AI
Project

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Case Study

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Module 24

Mega Capstone Project

Showcase your digital marketing expertise by applying everything you ve learned from SEO and paid campaigns to social media management and marketing automation. This real-world project lets you analyze data, craft strategies, and execute high-impact campaigns, proving your skills to potential employers.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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GitHub Mastery

Enhance GitHub profiles to showcase your projects and collaboration skills.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Mock Interviews

Prepare for job interviews through our 1:1 mock interviews and feedback.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Data Analyst positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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  • Total Program Fee:

    INR 55,000/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects

Kushagra Bhatia

Founder, WsCube Tech
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Himanshu Tiwari

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Mukul Shokeen

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Pawan Kumar

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Neetiraj Singh

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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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Secure your spot quickly—seats are filling fast! Don’t miss out—enroll now and take the first step towards transforming your career!

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4.9(19,476 Reviews)

(19,476 Reviews)

Hear From Our Alumni

WsCube Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The teachers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmoshphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in WsCube Tech Digital Marketing.

Profile

WsCube Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot indepth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.

Profile

I joined WsCube Tech’s Digital marketing training courses because I wanted to market my own home start-up on digital media. And I wanted to learn to do it more efficiently. When I joined, I learnt many things that I didn’t know we could do to market our startup. It was indeed a great experience. I loved it. I think everyone who wants to market their own brand or even build more engagement online should join WsCube Tech classes.

Profile

I had very much interest in social media marketing because I saw many brands using their social media to connect with their customers. And with the help of contests and different types of challenges, they create these trend waves which was very fascinating. I wanted to do that too. But when I joined WsCube Tech’s digital marketing training course, I learnt that social media is much more than just trends. And now I feel like I know all the secrets of making someone viral. And I am now ready to join a company and work on their social media. I loved the way they teach and it was such good that they let me work on their own social media projects to get a practical experience too.

Profile

Digital marketing is very essential for marketing in today’s world. And everyone who has a store, business or startup should learn the basics of digital marketing to get the best benefit of internet for themselves. I learnt it just out of curiosity. But now I am aware how these small businesses turn themselves into big brands. I will use my practical knowledge for my home bakery and I hope it will help me grow my business and reach more people.

Profile

WsCube Tech’s Digital Marketing Training Courses are great. They are designed in such a way that you get interest in each subject to learn more and more. The teachers are very good and they have deep knowledge of their course. They will solve all your doubts and teach you two extra things to help you in learning better. I also liked the fact that everyone in my batch so passionate for learning that it created a competitive atmoshphere. Hence, everyone was working hard, but it was fun. For first time, learning felt fun and I did not want the course to end. I am glad to be one of the lucky people in my batch who have been chosen for placement in WsCube Tech Digital Marketing.

Profile

WsCube Tech training course in Digital Marketing has been an enriching experience for me. I learnt a lot indepth theoretical knowledge and gained practical experience. During the course, I felt great passion towards it and found their curriculum very interesting. It is designed in such a way that you get total knowledge on any topic. I am feeling more confident about my marketing skills and about myself. I have also received good packages from various digital marketing companies.

Profile

I joined WsCube Tech’s Digital marketing training courses because I wanted to market my own home start-up on digital media. And I wanted to learn to do it more efficiently. When I joined, I learnt many things that I didn’t know we could do to market our startup. It was indeed a great experience. I loved it. I think everyone who wants to market their own brand or even build more engagement online should join WsCube Tech classes.

Profile

I had very much interest in social media marketing because I saw many brands using their social media to connect with their customers. And with the help of contests and different types of challenges, they create these trend waves which was very fascinating. I wanted to do that too. But when I joined WsCube Tech’s digital marketing training course, I learnt that social media is much more than just trends. And now I feel like I know all the secrets of making someone viral. And I am now ready to join a company and work on their social media. I loved the way they teach and it was such good that they let me work on their own social media projects to get a practical experience too.

Profile
A digital marketing course is skill-based training that helps you learn several in-demand skills like SEO, SMM, Google Ads, PPC, YouTube Marketing, Email Marketing, Content Marketing, and much more. When you do this course from the best digital marketing institute in India, like WsCube Tech, it helps you kickstart a thriving career and find high-paying jobs.
All the classes in this course are covered live on Zoom. You and your fellow learners join our mentor live for the class and interact for effective learning.
If you are unable to join a live class for any reason, we will provide you with the recording of that class. You can watch that class according to your time and ask your doubts in the next classes. We also conduct revision classes where you can clear your doubts and concepts.
Although it doesn’t happen because our mentors answer all your queries and clear your doubts, but if still, you feel unsatisfied, you can contact our support team.
Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.
Yes. We offer two days of demo classes so that you can check the quality of our digital marketing course online. When you are satisfied, then you can enroll yourself and jumpstart your learning.
Yes. WsCube Tech is one of the best digital marketing institutes in India. We have partnerships with more than 100 startups and companies across the country. After the course completion, we help you in interview preparation, internships, and arrange interviews with companies.
Yes. Digital marketing is a unique and completely skill-based field that doesn’t require any degree or prior experience. You can learn digital marketing after class 12th and make a career in it.

There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.

You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.

Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.