Anyone who aspires to be a digital marketer or SEO professional or wants to achieve digital success must proficiently learn search engine optimization (SEO).
Search Engine Optimization is a set of practices and efforts to improve the online visibility of a website and its rankings on various search engine result pages to drive organic traffic to its web pages.
We have meticulously designed a comprehensive SEO syllabus to provide you with a thorough understanding of key SEO concepts, techniques, and principles. The course aligns with the industry standards, covering all fundamental topics and advanced strategies, such as on-page SEO, off-page SEO, Technical SEO, content optimization, keyword research, SEO tools, Google Analytics, and more.
Our experienced mentors have strategically created this SEO course syllabus to equip our learners with the necessary skills and knowledge. So, let’s explore modules and topics of our SEO syllabus and discover the techniques required to succeed in the industry.
SEO Syllabus
Our experienced mentors have curated a comprehensive technical SEO syllabus so students can learn search engine optimization efficiently in a proper flow. Below, we have shared a detailed SEO syllabus for beginners and experienced, listing modules and topics covered in each.
SEO Course Syllabus Module Wise
| Module | Topics Covered |
| Module 1: Introduction to SEO | What is SEO? Why is SEO Important? What are Search Engines, and How Do They Work? What is SERP? SERP Features White Hat vs Black Hat vs Gray Hat SEO |
| Module 2: Keyword Research | What are Keywords in Seo? Importance of Keyword Research Types of Keywords How to do Keyword Research? Best Tools for Keyword Research Keyword Search Volume and Competition Analysis How to Find Long Tail Keywords? Understanding Search Intent LSI Keywords Reverse Keyword Research |
| Module 3: Domain Name and Web Hosting | Introduction to Domain and Hosting How to Choose the Right Domain Name? ccTLD and Global Domain Extensions How to Choose the Right Web Hosting? |
| Module 4: Setting Up WordPress Website | Introduction to WordPress Installing WP from Hosting Account Installing Right Themes and Plugins WordPress Customization How to Create a New Page? How to Create a Menu? How to Set Up a Contact Form? |
| Module 5: On-page SEO | What is On-page Seo? What is Its Importance? What are Meta Tags? How to Optimize Meta Tags? How to Write an Effective Meta Title? How to Write a Convincing Meta Description? Heading Tags Meta Keywords Meta Robots Tags Image SEO Internal Linking Strategies Voice SEOAnchor Text Domain Authority Website Structure And SEO Seo-Friendly URL Structure Subdomain vs Directory On-page Seo Checklist |
| Module 6: SEO-friendly Content, Planning & Strategy | Role of Content in SEO Researching Audience Needs Developing Content Plans Content Cluster Strategy Avoiding Keyword Cannibalization Converting Traffic to Leads Elements of SEO-friendly Content Avoiding Keyword Stuffing Google Algorithms & Content Guidelines Readability Analyzing content for CTR |
| Module 7: Project Setup | Step-by-Step Process to Start a New SEO Project Setting SEO Goals Evaluating Current SEO Performance Competitor Analysis Developing an SEO Strategy Doing SEO on a Live WordPress Site |
| Module 8: Google Analytics 4 | Introduction to GA Setting Up GA Users, Engagement, Bounce Rate Acquisition Concepts Demographics and Technology Page-level Analysis Events and Monetization Creating Reports UTM Parameters |
| Module 9: Technical SEO | Importance of Technical SEO XML & HTML Sitemaps Robots.txt File Canonical Issues Security (HTTPS) 404 Pages Redirections Website Speed & Mobile Friendliness Schema Markup Chrome Extensions |
| Module 10: Google Search Console | Introduction to GSC GSC vs GA Sitemap Submission URL Inspection Performance Tracking Technical Issues Core Web Vitals Enhancements & Security |
| Module 11: Web Stories | Introduction to Web Stories Setting up plugins Creating Web Stories Best Practices |
| Module 12: Off-page SEO | Introduction to Off-page SEO Importance of Backlinks Link Building Strategies Guest Posting Submissions (Article, Image, Infographic, etc.) |
| Module 13: E-commerce SEO | Importance of E-commerce SEO Product Descriptions User Reviews Site Structure Image SEO Schema for Product Pages |
| Module 14: International SEO | Introduction to International SEO hreflang Tags URL Structure Best Practices |
| Module 15: Local SEO | What is Local SEO? GMB Profile Setup NAP Consistency Local SEO Ranking Factors |
| Module 16: Common SEO Pitfalls | Google Core Updates Keyword Cannibalization Link Disavow Orphan Pages |
| Module 17: Site Audit | Why Audit Your Site? Audit Requirements Technical Audit Checklist |
| Module 18: Creating SEO Reports | What to Include? Report Templates KPIs for Clients |
| Module 19: ChatGPT for SEO | Using ChatGPT for SEO Tasks Schema Markup Outreach Emails Blog Post Ideas |
| Module 20: Future of SEO | AI’s Impact on SEO Search Generative Experience (SGE) |
SEO Course Duration and Fees
The duration of an SEO training program ranges from 2-4 months. However, WsCube Tech offers 2-month SEO training course, during which period you will learn the basic and advanced topics of SEO, work on multiple live projects, and get help for job interviews.
The SEO course fee can be anywhere between ₹20,000-25,000 or more. To make our course accessible to more and more aspirants, we offer various offers and discounts to students, which you can seek while registering for the course.
Search Engine Optimization Course Eligibility
There are no specific eligibility criteria for enrolling in an SEO course. Whether you are a fresher, graduate, business owner, or freelancer, this course is perfect to hone your digital marketing and SEO skills. Your interest in learning and dedication to mastering SEO would suffice.
Career Scope as an SEO Expert
The SEO industry offers high-paying jobs and work opportunities. You can choose to work for a company as a part of their digital marketing team or take freelance projects and be your own boss. Companies across industries, such as finance, healthcare, IT, marketing, hospitality, and more, recruit SEO experts to handle their projects, and you can be a perfect candidate for them. As a certified SEO professional, you can apply for the following job opportunities:
- Content Strategist
- SEO Executive
- SEO Analyst
- SEO Manager
- Project Manager
- Copywriter
- Content Marketer
FAQs about SEO Syllabus
Explore the courses available and browse through their highlights and content. Pick the one that includes updated topics and hands-on projects, provides professional certification, and taught by experienced instructors.
An SEO course syllabus covers basic and advanced topics, such as on-page seo, off-page seo, technical seo, keyword research, content optimization, link building, local seo, and using seo tools like google analytics and search console.
Organizations or businesses hire SEO professionals to improve their online visibility on search engines and achieve higher rankings on search engine results to increase website traffic. SEO professionals aim to improve mobile responsiveness, user experience, and content in response to complex search engine algorithms. SEO professionals must stay updated with digital marketing techniques, tools, and algorithms. Also, they must avoid unethical practices that can harm business reputation and search engine rankings.
Yes, our SEO course syllabus is designed to cater to beginners and professionals. It includes the fundamentals of SEO and then moves to more technical and practical aspects.
Learning SEO online is easy and seamless. You simply need to enroll in our SEO course online. We have designed a comprehensive SEO syllabus for beginners to help you learn all the advanced tools and techniques of SEO. Through hands-on experience, you will learn to implement them practically.
SEO is not at all difficult to learn. Our skilled and qualified trainers will make your learning journey seamless and effective. You will understand different SEO tools and techniques through practical assignments, strengthening your knowledge and skills.
Once you complete the SEO course, you can apply for various job roles in the digital marketing field. You are eligible for several high-paying jobs, including content strategist, SEO executive, digital marketer, content marketing manager, and digital marketing analyst.
Yes, most SEO courses include practical, hands-on project that help you get practical experience and exposure in applying SEO techniques to real websites.
Different SEO techniques and practices can be applied to a website for optimization and increased online visibility. These techniques include on-page and off-page SEO. On-page SEO practices include efforts put into optimizing a website, such as content creation, URL optimization, using keywords in content, image optimization, and improving page loading speed.
Off-page SEO techniques include creating links to your website from high-authority third-party websites so Google trusts your content and refers to it.
The SEO tools included in this SEO course include Google Search Console, SEMrush, Google Analytics, Moz, Google Keyword Planner, UberSuggest, Yoast SEO, and more.
Yes, our SEO syllabus covers technical SEO topics such as crawlability, XML sitemaps, robots.txt, schema markup, and Core Web Vitals are typically part of the syllabus.
