What is SERP? Full Form, Meaning, Features
SERP (search engine results page) is a common buzzword among digital marketing professionals. However, many outside the field are unfamiliar with it. Understanding SERPs is vital to the success of a website and, in turn, a business. The ever-changing algorithms used by leading search engines can be confusing. Google is constantly changing its algorithms to…
Puja Sutar
What Are LSI Keywords in SEO? Examples, Benefits, Use
Have you ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound thrilling? As a content marketer, wordplay can be fascinating. You can use similar keywords to optimize the content for a vast audience. However, how do you know you are right when choosing keywords with different styles?…
Full On-Page SEO Checklist 2024 (With Strategy)
If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages. Marketers and business owners need to know the critical ranking factors that…
Ashima Jain
What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
Major Functions of Search Engine (How Search Engines Work)
Anyone who’s ever looked up anything online has likely wondered how search engines work their magic and how they always deliver exactly what we are looking for. There is a significant communication platform between your target audience and the website: Search Engines. They allow users to find your website by searching for specific keywords, thus…
What is SEO in Digital Marketing? Beginners Guide 2024
Search Engine Optimization (SEO) is an online marketing tactic to optimize a website to improve its organic visibility in search engine results. It involves changing a website’s structure and content to make it SEO-friendly and drive traffic. This is just a basic introduction to SEO. It is a comprehensive concept that comprises various marketing strategies….
How to Learn SEO in 2024? Step-by-Step Guide for Beginners
There isn’t a standard way to learn SEO (search engine optimization). Ask anyone who started SEO; you will get many different stories. You need to know at least some SEO if your business has any online presence. Maybe you have just launched a fantastic new website and want Google to rank it on the first…
All Types of Keywords in SEO With Examples (2024 Guide)
There was a time when you could easily rank on the first page of Google with keyword stuffing and by hitting a certain keyword density. But, now things changed. Search engines have become smarter and better at understanding search queries. They have moved from a search-first to a people-first approach, which has changed how keywords…
All Types of SEO (Search Engine Optimization): 2024 Guide
SEO includes a set of complex practices and techniques to improve a website’s online visibility and search engine rankings. Marketers rely on different SEO strategies to drive organic traffic to the website. These tactics include keyword research, content optimization, off-page SEO, social media marketing, etc. There are various kinds of SEO methods used to optimize…