Top 7 Digital Marketing Channels (Digital Channels Types 2025)
Are you a small business owner, especially with limited resources, whether people or budget, looking for some cost-effective communications to invest in? Well, you have got you covered! As a company’s digital reach expands, it uses various channels and platforms to advertise to customers. Based on your business or its size, a few channels in…
Puja Sutar
Digital Marketing ROI: Meaning, Metrics, & How to Measure It
As a digital marketer, you are responsible for a range of tasks. There is no denying that a major part of your job is to develop and execute marketing campaigns, but tracking their performance is also one of your duties. You need to evaluate whether your marketing strategies are performing as expected, evaluating their impact…
Ashima Jain
Top 70 Google Ads and PPC Interview Questions With Answers (2024)
Are you anxious about your Google Adwords and PPC interview? We have listed the top Google ads and PPC interview questions and answers to help you during your preparations. This list will help you build confidence in your preparations, which are the first step in defining your career path. Google Ads and PPC Interview Questions…
How to Become an SEO Expert in 2024?
Almost 68% of digital experiences start with an online search. So, every business and brand wants to be a part of this world. However, having a website or creating a social media profile is not enough to drive success. You need to optimize various on-site and off-site elements to mark a strong online presence and…
20 Advantages and Disadvantages of Social Media in 2024
Social media has become a ubiquitous part of modern life, with over 4.2 billion active users worldwide. While it has brought people closer together and provided new opportunities for self-expression, it also has drawbacks. In this blog, let’s explore the benefits and drawbacks of social media. About Social Media Social media, a term that encompasses…
Top 17 Off-Page SEO Techniques (SEO Off-Page Methods 2024)
When we talk about SEO, only a few things can be done on-site to optimize it and boost its search engine rankings. Marketers need to work on several off-page elements, too, for the success of the overall SEO strategy. Off-page SEO is vital to digital marketing, as it helps enhance brand visibility and credibility. Brand…
Is Digital Marketing Hard to Learn? 2024 Career Guide
Digital Marketing refers to promoting products, services, and brands via online channels and platforms. Businesses rely on internet marketing to connect with their target audiences, influence their buying decisions, and engage them. It also helps companies build brand awareness, drive conversions, and generate leads. With surging popularity, digital marketing has become one of the most…
14 Types Of Social Media You Must Know In 2024
Social media is an excellent way to grow your business’s presence online; however, keeping up with new platforms can be tricky. There are more than a dozen types of social media, with more popping up daily. But fear not; understanding these platforms can empower you to make informed decisions and potentially make your brand a…
Top 8 Digital Marketing Objectives 2024 (Goals With Examples)
Digital marketing is a targeted approach used by brands to promote their products or services via the Internet. They leverage the power of various digital platforms, such as websites, emails, and social media, to connect with the potential customers and build long-term relationships with them. As companies advertise their products online, they have certain goals…
Search Engine Optimization (SEO) Specialist Job Description
One single Google search query can produce thousands of results, listing several links to websites, web pages, and content. Every business, brand, and website wants to appear in these search results, making search engine optimization (SEO) crucial. SEO helps businesses surge their search engine rankings and drive traffic to their websites. Hence, companies hire skilled…