Latest Digital Marketing Blog Posts, Articles, Guides (2024)

Digital Marketing

Top 15 Email Marketing KPIs & Metrics in 2025 

Top 15 Email Marketing KPIs & Metrics in 2025 

Did you know that approximately 9 out of 10 companies use email marketing to communicate with their customers effectively?  Modern working individuals are more likely to check their email than social media. Monitoring an email marketing KPI is a key tool for firms to measure the effectiveness of their initiatives. The number of email users…

Top 15 Email Marketing Best Practices (2025 Guide)

Top 15 Email Marketing Best Practices (2025 Guide)

Welcome to the digital era, where email marketing is more than just sending messages—it’s a form of engagement! Whether you’re a seasoned marketer or just getting started in digital marketing, understanding the best practices for email marketing may elevate your efforts from routine to beautiful. So, what’s the secret to good email strategies?  In this…

Importance of Email Marketing in 2025 (Top 9 Benefits)

Importance of Email Marketing in 2025 (Top 9 Benefits)

In 2025, digital marketing is thriving and more competitive than ever. With emerging platforms and technology evolving daily, you may question whether old-school tactics are still effective. However, email marketing remains a critical component of any digital strategy. Why? Because nothing surpasses the immediate connection that it provides. The importance of email marketing stems from…

Top 14 Advantages and Disadvantages of Email Marketing in 2025

Top 14 Advantages and Disadvantages of Email Marketing in 2025

With more than 4 billion daily email subscribers, the reach and possibilities of email marketing are huge. Email marketing is helpful for organizations looking to engage with their customers in today’s digital world. Despite the rise in social media popularity, email marketing still has numerous distinct benefits that may considerably increase a company’s income.  One…

Bounce Rate: What is it, Formula, Good Rate & More

Bounce Rate: What is it, Formula, Good Rate & More

Do you want to reduce your website’s bounce rate? Accepting the fact that your website has a high bounce rate is a little like admitting that, just maybe, your kid isn’t the best-looking in the schoolyard. Sure, you think your precious site is just adorable, but your bounce rate tells a different story when you…

Google Ads Specialist Salary (India & Beyond in 2025)

Google Ads Specialist Salary (India & Beyond in 2025)

With the digital marketing landscape booming in India, Google Ads Specialists are leading the charge in driving online success for companies. This blog is a comprehensive exploration of Google Ads Specialist salaries, designed to provide valuable insights for both newcomers and professionals. We will delve into the copious factors that influence earning potential and shed…

Top 14 Types of Email Marketing Campaigns in 2025

Top 14 Types of Email Marketing Campaigns in 2025

Every day, we open our laptops or mobiles to an influx of emails. Many of those emails come from stores that you forgot to unsubscribe to, many of which are spam, and a few contain pertinent information. With all the emails that people receive daily, it can be hard to make yours stand out from…

Digital Marketing Funnel (What It Is & How to Create)

Digital Marketing Funnel (What It Is & How to Create)

Ever been curious about the secret path a customer takes before they buy a product or service in the digital world? It’s all about the fascinating concept of a funnel. In this blog, we will guide you through the digital marketing funnel, a powerful tool to help you connect with your audience at every stage…

Return on Ad Spend (ROAS): What is It & How to Calculate?

Return on Ad Spend (ROAS): What is It & How to Calculate?

How do you measure the success of your digital marketing campaigns? Do you analyze conversion rates, click-through rates, cost per conversion, or your return on investment? While all of these are crucial metrics to measure, you may be missing out on one of the most crucial ones – ROAS, or return on ad spend- a…

Digital Marketing Growth In India (2025 Details)

Digital Marketing Growth In India (2025 Details)

If you randomly ask to name one of India’s booming industries, digital marketing will surely be one of the most popular answers. Yes! In India, the internet era has opened up unique possibilities. With over 900 million internet users, India boasts the second-largest online market globally. This massive digital landscape has fueled a phenomenal rise…