Do you have the zeal to market any website? Are you searching for how to succeed in business through marketing strategies? Then, here is the best answer to all your queries. The digital era rounds the world, and everything operates via digital media. You must complete a Digital Marketing course to accomplish all these works without anyone’s help.
This blog on Digital marketing course details is for all enthusiastic students and marketing professionals. Find the complete information about digital marketing courses, such as digital marketing course syllabus, course type, eligibility, Digital marketing course duration, fees, career options, jobs, salary, etc. Get all the details regarding the digital marketing course information from this page without any delay.
What is a Digital Marketing Course?
The digital marketing course syllabus covers the strategies and technologies needed to grow a business through digital marketing effectively. Digital marketing aims to create a digital campaign to advertise a company on the website and social media platforms. A digital marketing course helps students to promote and advertise their products and services online efficiently via multiple digital channels and techniques.
Digital marketing courses are now among the educational institutions’ most popular categories. Candidates learn about the numerous specializations and purposes of such courses, but selecting the finest from them is challenging for each individual.
The following table contains the basic digital marketing course syllabus.
| Particulars | Details |
| Course | Digital Marketing |
| Eligibility & Requirement | Minimum Graduation |
| Duration | 3 to 6 months |
| Course type | Certified exam |
| Average salary offered | ₹20,000-35,000 per month |
| Advance courses | Advanced SEO, Advanced Social Media, Advanced Web Analytics |
| Employment opportunities | Digital Marketing Manager, Social Media Marketing Expert, SEO Executive, Mid-level & MNC Companies |
Benefits of Digital Marketing
Digital Marketing entails utilizing various online platforms to engage with and connect with your intended audience, including websites, social media, internet sites, and mail. These jobs can let you put the skills you study in college—such as digital communication, brand marketing, and advertising—to work. Students can read further about the various careers, job scopes, and salaries, which can help them expand their career prospects.
Digital marketing has made it more manageable for brands to develop their business in terms of:
- Low-Cost
- Brand Development
- Increase in Conversion Rates
- High Return on Investment
- Global Reach
- Trackable Results
- Customer Segmentation
Digital Marketing Syllabus 2025
Professional diplomas in digital marketing, free online digital marketing courses with certificates, and short-term digital marketing courses are popular courses in digital marketing. No matter what digital marketing course you opt for, every digital marketing course syllabus will cover the following topics in brief or detail depending on duration and learning outcome.
| Module | Topics Covered |
| Module 1: Fundamentals of Digital Marketing | -Marketing Objectives -Business and Competitive Analysis -Customer Engagement -Brand Development -Campaign Execution -Market Analysis |
| Module 2: Market Research | -Market Understanding -Buyer Persona Development -Value Proposition Design -Research Techniques -Survey Development -Digital Marketing Strategies |
| Module 3: Website Creation | -WordPress Basics -Website Fundamentals -WordPress Configuration -Theme and Design Customization -Content Management -Advanced Features and Tools |
| Module 4: Introduction to SEO | -SEO Fundamentals -Search Engines and SERPs -SEO Practices and Ethics -Keyword Essentials -Keyword Research Techniques -Advanced Keyword Analysis |
| Module 5: On-Page SEO | –On-Page SEO Basics -Meta Tag Optimization -Website Structure and Internal Linking -Content and SEO Integration -Avoiding Common SEO Mistakes -Comprehensive On-Page SEO Strategies -SEO Authority Factors |
| Module 6: Technical SEO | -Technical SEO Fundamentals -Sitemap Implementation -Robots.txt and Access Control -Link and Redirection Management -Enhancing SEO with Meta Tags -Security and SEO -Optimizing Site Performance and Mobile Usability -Advanced SEO Tools and Extensions -Schema Markup: Implementation and Validation |
| Module 7: Web Analytics & Monitoring | -Introduction to Google Search Console -Setup and Configuration of GSC -Sitemap Management in GSC -URL Inspection Techniques -Overview of Google Analytics -Setting Up Google Analytics -Advanced Reporting in Google Analytics -Introduction to Google Analytics 4 -SEO Performance Reporting |
| Module 8: Off-Page SEO & Reporting | –Off-Page SEO Basics -Understanding Backlinks –Backlink Types -Backlink Acquisition Strategies -Content Submission Techniques -Link Building Best Practices -The Importance of Site Audits -Conducting Site Audits -Technical SEO Audits |
| Module 9: Content Marketing | -Introduction to Content Marketing -Benefits of Content Marketing -Types of Content Marketing -Content Marketing Funnel: TOFU, MOFU, BOFU -Audience Research and Strategy -Copywriting vs. Content Writing -Role of Copywriting in Marketing -Effective Copywriting Techniques |
| Module 10: Social Media Marketing – I | -Social Media Marketing Basics -SMM Strategies and Organic Marketing -Social Brand Management -Audience Persona Development -Facebook Marketing Essentials -Utilizing Meta Business Suite -YouTube Marketing Strategies -Instagram Marketing and Content Planning |
| Module 11: Social Media Marketing – II | -Introduction to LinkedIn -LinkedIn Strategy Development -Content Creation for LinkedIn -LinkedIn Page Optimization for Businesses -Twitter Marketing Techniques -Marketing with Pinterest -Social Media Marketing Strategy for Product Launch (B2B & B2C) -Key Metrics in Social Media Marketing -Utilization of Social Media Management Tools -Creation of Social Media Content Calendar and Progress -Reports |
| Module 12: Influencer Marketing | -Introduction to Influencer Marketing -Benefits of Influencer Marketing for Brands -Successful Influencer Marketing Campaigns -Connecting with the Right Influencers -Influencer Marketing Platforms -Strategies for Paid Promotions, Gifts, and Giveaways -Brand Ambassadors and Affiliate Programs -Influencer Campaign Strategy and Setup |
| Module 13: Introduction to Meta Ads | -Performance Marketing Basics -Platform Types for Marketing -Competitor Analysis in Marketing -Platform Selection: B2B, B2C, D2C -Meta Ads Introduction -Facebook Page Creation and Boosting -Ads Manager & Ads Library Features -Campaign Structure and Objectives -Budgeting, Scheduling, and Detailed Targeting |
| Module 14: Meta Ads Campaign | -Ad Placement Strategies -Creating AI-Powered Ad Mockups -Campaign Budget Optimization Benefits -A/B Testing and Dynamic Creatives -Brand Safety and Suitability InsightsSetting Up Brand Awareness Campaigns -Ad Placement Types: Advantage+ & Manual -Facebook Engagement and Conversion Strategies -Lead Generation: Ads, Forms, and Auto Chat Features |
| Module 15: Meta Ads Conversion Tracking | -Setting Up Facebook Business and Ads Manager -Facebook Pixel Setup and Manual Installation -Pixel Integration: GTM and Plugins -Live Pixel Tracking via Chrome Extension -Pixel Reporting and Troubleshooting Techniques -Advanced Pixel Integration through Partners -Conversion API Setup with GTM -Custom and Lookalike Audience Creation -Utilizing Custom Conversion Audiences |
| Module 16: Meta Ads Reporting | -Understanding Catalogues and Their Types -Creating E-commerce Catalogues -Introduction to Collection Ads -Campaign Performance Analysis -Optimizing Campaigns Effectively -Ad Automation Techniques -Rule and Creative Automation Platforms -Executing Campaigns on MetaManaging Instagram Campaigns |
| Module 17: Google Search Ads | -SEM Marketing Basics -Google Ads: Overview and Benefits -Google Ads Formats Explained -Smart Campaigns Introduction -Ad Objectives and Bidding Strategies -Setting Up Search Ads -Keywords in SEM: Importance and Types -Keyword Research Tools (Google Keyword Planner) -Using Negative Keywords Effectively |
| Module 18: Google Display Ads | -Ad Rotation Strategies -Ad Scheduling Best Practices -Dynamic Search Ads: Settings and Case Studies -Crafting Search Ad Copies with AI -Ad Extensions: Sitelink, App, Call, Callout, Location, Price -Display Campaigns: Setup Guide -Targeting Options: Placement, Topics, Demographics |
| Module 19: Google Video Ads & Conversion Tracking | -Video Campaign Goals and Subtypes -Video Ads Network and Frequency Capping -YouTube Ads Bid Strategies -Ad Scheduling for Video Campaigns -Creating Video Ad Sequences -Storytelling with Video Ads -Conversion Actions: Setup and Integration -GTM for Conversion Tracking -Using Conversion Linker Effectively |
| Module 20: Google Shopping Ads & Retargeting | -Remarketing in Google Ads: Overview and Benefits -Audience Manager and List Creation -Linking GA4 with Google Ads -Implementing Remarketing Audiences in Campaigns -Shopping Ads Setup with Google Merchant Center -Product Listing and Linking Merchant Center -Performance Max Campaign: Setup and Advantages -Demand Campaign Configuration |
| Module 21: Email, WhatsApp Marketing & Automation | –Introduction to Email Marketing and Its Benefits -Growing and Managing Email Lists -Crafting Effective Email Campaigns and Strategies -Creating Impactful Email Content -Email Marketing Analytics and Optimization -Overview of WhatsApp Marketing and Strategies -Integrating WhatsApp with Other Marketing Channels -Analytics, Optimization, and Compliance in WhatsApp Marketing -Marketing Automation: Tools, Workflows, and Importance |
| Module 22: Freelancing | -Introduction to Google AdSense -Setting Up and Managing Google AdSense -Ad Units and Placement Best Practices -AdSense Reporting and Analytics -Getting Started with Freelancing -Freelancer Profile Creation and Optimization -Finding Your Niche and Domain in Freelancing -Client Outreach and Lead NurturingFreelance Platforms, Proposals, and Portfolio Building -Project Pricing, Time Management, and Billing |
| Module 23: Chat GPT & AI Tools | -Creating Landing Page Copies with AI Tools -Developing Marketing Strategies Using AI (ChatGPT and Others) -Email Marketing Content Creation with AI -Social Media -Content Writing Powered by AI Tools -Crafting Effective Ad Copies Using AI -Generating SEO-Optimized Content with AI Assistance -Building Marketing Funnels with AI Tools -Writing High-Quality Blog Posts Using AI |
Digital Marketing Course Eligibility 2025
The digital marketing course eligibility is:
- Candidates with a marketing, advertising, and content creation degree can quickly sign up for a digital marketing course.
- For a basic digital marketing certification course, an individual must have completed 10+2 with 50% in any stream.
- If an individual wants to pursue a diploma in digital marketing, they must have an aggregate of 50% in class 12.
- If an individual aims to pursue a postgraduate diploma in digital marketing, they must have 50% marks in graduation from any discipline.
- To get a BBA degree in digital marketing, the candidate must get 50% in 12th standard in any stream from a recognized board.
- Suppose a person wants an MSc or MBA in digital marketing; in such case, they need to have 50% marks overall in graduation from any discipline from a recognized college or university.
Digital Marketing Course Duration
The DMCA-certified course duration is three months. The Digital Marketing course time period may vary from 3 to 6 months, depending on your chosen online certification course or private institutes.
Digital Marketing Course Fees 2025
Digital marketing course fees differ from one institute to another. In India, various institutes offer digital marketing courses after the 12th. The estimated digital marketing course fee is approximately ₹50,000.
If an individual is taking a digital marketing course as an academic program, some fees might vary from one institute to another. Institutes set up the course fees depending on the following factors:
- Type of Institute (Government, Private, Aided, etc.)
- College location
- Status and rating of the college
Also read: What is Mobile SEO? Importance, Audit, Strategy, Best Practices
Digital Marketing Jobs After Course
It may be a startup, mid-level, or top MNC; no matter the company’s size, everyone opts for digital marketing techniques to attract customers. So, companies are starting online or internet marketing methodologies to enhance their branding. As there are various job opportunities for DMCA-certified candidates, below is a list of job designations that candidates can fit into after taking digital marketing courses.
Opportunities for Digital Marketing Certified Candidates
- Content Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Web Analytics
- Email Marketing
Job Designations for DMCA Certificate Holder
- SEO Executives
- Search Engine Marketers
- Social Media Marketing Experts/Specialists
- Content Writers
- Content Marketing Manager
- Digital Marketing Manager
- Inbound Marketing Manager
- Conversion Rate Optimizer
Digital Marketing Salary After Course
The following table lists the various job opportunities in the Digital Marketing field and the Digital Marketing salary for these job roles.
| Job Profile | Job Role | Salary(per annum) |
| Digital Marketing Manager | Digital Marketing Managers establish a brand’s online presence to generate cost-effective sales | INR 5,50,000 |
| Search Engine Optimisation Specialist (SEO Specialist) | SEO specialist generates traffic on a website or webpage and makes it rank on google’s first page by using relevant keywords | INR 1,76,000 |
| Pay-Per-Click Analyst (PPC Analyst) | PPC analyst manages paid ad campaigns and generates revenue greater than the investment | INR 3,00,000 |
| Web Developer | Web developers create a website that is user-friendly and matches the business goals of an organization | INR 2,00,000 |
| Social Media Marketing Specialist | Social Media Marketing Specialist ensures positive brand engagement and paid or organic quality content across all social media platforms | INR 2,50,000 |
| Search Engine Marketing Specialist | Search Engine Marketing Specialist is responsible for paid advertisements on all types of search engines for revenue generation | INR 2,80,000 |
| Content Marketing Manager | The Content Marketing Manager is responsible for handling content on the entire website | INR 4,79,000 |
FAQs about Digital Marketing Syllabus
We have curated an extensive digital marketing syllabus that covers all the major modules and topics, such as SEO, social media, content creation, email marketing, affiliate marketing, analytics, mobile marketing, PPC, and more.
Our digital marketing syllabus covers various marketing tools like Google Analytics, SEMRush, Moz, Ahrefs, HubSpot, Google Ads, Google Keyword Planner, and more.
We have covered graphic design in our syllabus, where you will learn to create attractive designs for social media and other platforms using tools like Canva.
We have a comprehensive syllabus that covers Google Analytics and ways to measure performance in detail.
Our syllabus includes topics like email marketing, creating effective email campaigns, using various automation tools, and curating email lists.
During our digital marketing course, you will work on multiple hands-on projects and case studies that will require you to implement your skills, knowledge, and tools.
Mobile marketing, including SMS campaigns and app marketing, is included in our syllabus.
Website management using platforms like WordPress is covered in our digital marketing syllabus.
Yes, you will learn about various digital marketing and automation tools and ways to use them in social media or email campaigns.
Yes, we have a separate module about online reputation management (ORM) that focuses on managing and enhancing brand perception.
Yes, optimizing Google My Business account and implementing local SEO techniques are part of our SEO syllabus.
Yes, during our digital marketing training course, you will learn to develop marketing strategies for e-commerce businesses, integrate payment gateways, and manage online stores.
Yes, our digital marketing syllabus covers targeting specific locations through marketing campaigns.
Conclusion
Digital marketing is a vast concept covering numerous topics. With these skills, one can work under various job profiles. Along with the digital marketing job profile, there are other technology-specific jobs are in demand. You can also do freelance work or open a digital marketing agency. With the right skills and attitude, the sky is the limit to a shining digital marketing career. Go through the available digital marketing courses, both basic and advanced, before choosing the most suitable one.
