How to Do Keyword Research for SEO? 2024 Strategy
Google’s search algorithm considers hundreds of factors to rank a website. Honestly, digital marketing professionals know only 5-10 out of 200, and we just have to assume the rest. To make our website rank at the top and stand out, we pay attention to various factors, such as website optimization, high-quality content, backlinks, PPC, and…
Ashima Jain
10 Digital Marketing Tips and Tricks for Beginners (2024)
Are you just starting your digital marketing career? Well, it’s going to be a fun ride where you will learn every day and gain the best professional experience. Digital marketing involves promoting products, services, and brands via the Internet and digital channels. It paves the way for businesses to reach a wider audience, nationally and…
20 Best Digital Marketing Tools to Use in 2024
Marketers and businesses heavily rely on several advanced tools and software to run successful campaigns and survive in the industry. Companies that don’t leverage the power of modern and cutting-edge tools often fall behind and lose out on the best opportunities. On the other hand, brands that have strong tech support witness rapid growth by…
How to Learn Digital Marketing? 2024 Guide
Digital marketing is evolving by leaps and bounds. With the emergence of AI and other cutting-edge technologies, staying ahead of the curve is more crucial than ever. Whether they’re beginners or experienced professionals, it’s important for every aspirant to learn continuously and upskill themselves. The more you learn, the more you grow in your Digital…
Essential Digital Marketing Skills Required for Career: 2025 Guide
Digital marketing refers to communicating with potential buyers, understanding their needs, and delivering content that aligns with their requirements. Rather than directly asking users to buy their products and services, digital marketers make efforts to build stronger and long-term relationships with the target audience, so they willingly choose their brands. They use a range of…
10 Highest-Paying IT Jobs & Careers for 2024 and Future
In the fast-moving world of technology, IT careers have become more important than ever. With so many advancements and new areas of growth, there’s a huge demand for skilled professionals in the IT sector. There are plenty of high-paying IT jobs in India and globally that open doors to lucrative career opportunities. Whether you’re just…
Difference Between Digital Marketing vs Traditional Marketing: 2025 Comparison
Technology has evolved significantly over the years, and with that, marketing has also witnessed a sophisticated change, shifting from traditional methods to more advanced ones. Businesses across different industries now rely on digital campaigns and ads to increase sales, build brand reputation, and boost conversions. Although traditional marketing still exists, digital marketing has taken the…
Digital Marketing Salary in India: 2024 Income & Earnings
Businesses rely heavily on digital marketing methods to reach the target audience and increase brand awareness. They need professionals to manage their marketing campaigns and generate desirable results. No wonder that digital marketing offers endless opportunities for aspirants who want to make a career in this industry. The demand for ninjas who can explore the…
Digital Marketing Job Roles, Responsibilities: 2024 Description
Anyone who wants to make a career in digital marketing must know what a common job description for digital marketing looks like. It helps you build a strong and impressive resume that stands out and prepares you for the interview better. An ideal digital marketing job description outlines everything that the employer expects from a…
How to Become a Digital Marketer? 2025 Roadmap
Digital marketing involves promoting products and services via the Internet using digital channels. As a digital marketer, you enter into a space that requires you to create effective and powerful marketing campaigns. These campaigns can be for any digital platform, including emails, websites, social media, etc. Pursuing a digital marketing career paves the way for…