What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…
Ashima Jain
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
What is PPC Advertising? Pay-Per-Click in Digital Marketing
Understanding the mechanisms behind online advertising is crucial for anyone looking to advance their career in marketing or grow their business. At the core of this digital marketing toolkit is PPC, or Pay-Per-Click advertising, a model that has transformed the way brands reach their audience. But what is Pay-Per-Click advertising, and why is it so…
What is SEO in Digital Marketing? Beginners Guide 2025
Search Engine Optimization (SEO) is an online marketing tactic to optimize a website to improve its organic visibility in search engine results. It involves changing a website’s structure and content to make it SEO-friendly and drive traffic. This is just a basic introduction to SEO. It is a comprehensive concept that comprises various marketing strategies….
All Types of SEO (Search Engine Optimization): 2025 Guide
SEO includes a set of complex practices and techniques to improve a website’s online visibility and search engine rankings. Marketers rely on different SEO strategies to drive organic traffic to the website. These tactics include keyword research, content optimization, off-page SEO, social media marketing, etc. There are various kinds of SEO methods used to optimize…
What Are Keywords in SEO? Benefits, Use, Types (2025 Guide)
Today, internet users rely on digital channels to find the best products, services, and brands. They use their laptops or smartphones, open a web browser, and enter the key terms on the search bar. The moment they hit ‘Enter’, they get ample results. However, they prefer visiting the top five links that look promising and…
Top 8 Benefits of SEO Marketing in 2025 (Importance)
If used wisely and strategically, search engine optimization (SEO) can offer ample benefits, including wider customer reach, increased revenue, enhanced brand awareness, more organic traffic, quality leads, and more. One of the biggest SEO benefits is that it is a budget-friendly digital marketing technique that attracts more organic traffic. So, you can witness accelerated business…
Difference Between Front-end vs Backend Development: Full Comparison
Frontend and backend are two pillars of web development. It’s similar to the movie-making business. The front-end is what we see on the screen, while the back-end is where all the technical work happens like editing, lighting, etc. Front-end and back-end web development are two different terms, and many aspirants need to choose one of…
Difference Between Digital Marketing vs Social Media Marketing: 2025 Comparison
Digital marketing needs no introduction. With all leading companies and brands relying on the internet and online platforms, it has become a ubiquitous concept in the marketing world. It is a broad domain that includes multiple techniques and channels, such as emails, social media, websites, etc. Many people often use social media marketing and digital…
10 Best SEO Keyword Research Tools in 2025 (Free & Paid)
Whether you are an SEO professional or just starting your career in the industry, you need to know that searching keywords without a comprehensive tool is an uphill task. Creating a list of relevant and quality keywords with their monthly search volume is almost impossible without an online tool. Keyword research is one of the…