What Are Backlinks in SEO? Types, Examples, Benefits
Backlinks are inbound links that indicate traffic coming from other websites to yours. These links show that your website is popular and trusted by established businesses. Therefore, quality backlinks from reputed and high-authority websites have the potential to improve your rankings on search engines. There are various techniques for creating and acquiring backlinks. In this…
Ashima Jain
11 Key Skills for Interview to Get Hired in 2025
Cracking an interview and landing a dream job is not just about knowing the technical aspects of the job. You need to possess a set of skills that are completely different from the ones you require for the job. Most people mug up answers to technical questions and think they know what to expect in…
8 Effective Presentation Skills and Tips to Improve Them
Whether you pitch a business idea, convince a potential client, or share your knowledge with peers, good presentation skills ensure you communicate your message effectively to the audience and make a lasting impression. Even if you are a seasoned speaker, there’s always room for improvement. You need a certain presentation skill in every field to…
What Are Meta Tags in SEO? All Meta Tags Explained
Search engine optimization is the marketing practice to optimize content and websites to improve their online visibility and boost their search engine rankings. It comprises various digital marketing tactics and strategies, SEO meta tags being one of them. Meta tags are details added to the HTML document, which are not visible to users but provide…
What is Local SEO? Benefits, Ranking Factors, Process
In this era where we rely on the internet and smartphones for our daily basic requirements, a strong online presence, especially local search engine optimization, is crucial. Searches related to ‘near me’ are growing faster than searches that don’t include ‘near me’. In 2017, ‘near me’ searches grew 150% faster than others. This means that…
7 Best Digital Marketing Platforms in India (With Examples 2025)
When you promote your business online and introduce your products to the audience, you don’t simply post images on social media and launch a website, waiting forever for results. You have to adopt a proactive approach to advertise your brand effectively. For this, you use multiple digital marketing platforms, such as social media, YouTube, Google…
Full On-Page SEO Checklist 2025 (With Strategy)
If you want to improve your website ranking, it’s essential to work on key on-site elements. An unnoticed website can’t attract people and generate revenue. You need to gain domain authority, attract organic traffic, and secure higher rankings on search engine result pages. Marketers and business owners need to know the critical ranking factors that…
What is Off-Page SEO Optimization? Benefits, Techniques, Strategy
You have optimized images on your website, conducted in-depth keyword research, worked on internal linking, and set up a site structure. However, you are still struggling to rank higher on Google. That’s because you have completed only half of the puzzle. You also need to work on the other half, i.e., off-page SEO, to build…
What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
What is PPC Advertising? Pay-Per-Click in Digital Marketing
Understanding the mechanisms behind online advertising is crucial for anyone looking to advance their career in marketing or grow their business. At the core of this digital marketing toolkit is PPC, or Pay-Per-Click advertising, a model that has transformed the way brands reach their audience. But what is Pay-Per-Click advertising, and why is it so…