Search Engine Optimization (SEO) Specialist Job Description
One single Google search query can produce thousands of results, listing several links to websites, web pages, and content. Every business, brand, and website wants to appear in these search results, making search engine optimization (SEO) crucial. SEO helps businesses surge their search engine rankings and drive traffic to their websites. Hence, companies hire skilled…
Ashima Jain
Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible. When you get backlinks from top websites, it means they vouch for…
Digital Marketing KPIs (Key Performance Indicators): 2025 Guide
You have designed a powerful digital marketing campaign that covers all online channels and has the potential to reach maximum users. However, if you cannot track results and monitor your marketing efforts, how will you know if your strategy is working? Therefore, marketers and businesses use Key Performance Indicators (KPIs) to measure the results and…
How to Start a Digital Marketing Agency in 2025- Step-by-Step Guide
Digital marketing is everywhere. Businesses are using it to grow and increase revenue. Digital marketing spending is expected to touch $376 billion by 2025. Needless to say, a career in this industry can be rewarding and lucrative. If you are planning to start your digital marketing agency, you need to know a few things before…
SEO Salary in India in 2025 (For Freshers, Executives, and Managers)
Are you all set to start your career as an SEO professional? Then, you certainly want to know the average salary an SEO expert can make in India. Right? This detailed guide will help you understand and evaluate the average SEO salary in India per month for different job roles and positions. You will learn…
Top 15 Benefits of Social Media Marketing (Advantages & Pros 2025)
There is no denying that Social Media Marketing is a powerful tactic used for increasing engagement and connecting directly with users. However, it demands creativity for effective results. Social media marketing can sometimes be overwhelming but plays a crucial top-of-the-funnel role. Around 92% of marketers incorporate social media in their marketing efforts, and 78% of…
What is 360° Digital Marketing? Full Strategy in 2025
The digital landscape is constantly evolving, with brands using cutting-edge marketing tactics and strategies to enhance their online visibility. Businesses need a holistic approach that leverages every marketing channel and covers every aspect of the digital realm. Hence, 360-degree digital marketing comes into play. It is a comprehensive marketing method designed to provide a valuable…
How to Learn Google Ads in 2025? Best Way and Resources
Online advertising was once considered a luxury that only big brands and businesses could afford. Now, it’s a necessity, especially for companies trying to break through and enhance their online visibility. However, understanding Google Ads and creating the right paid ad campaign can be tricky for beginners. There are a lot of questions and doubts….
Artificial Intelligence (AI) in Digital Marketing (Use & Impact 2025)
Artificial Intelligence (AI) has completely changed the digital marketing landscape. Artificial intelligence in digital marketing is a game-changer, especially for customer services, content creation, and forecasting. Thanks to AI-powered tools, predictive analytics, personalized ads, and customer experience have improved significantly. If you also want to take your digital marketing efforts up a notch, then it’s…
Digital Marketing Process 2025: Step By Step Guide
Today, everyone is online, whether consumers or businesses. So, if you want to grow your business and reach your target audience, you must have a well-defined digital marketing plan in place. For this, you need to create a systematic process of digital marketing to determine where you can find your customers and analyze customer behavior. …