How to Become an SEO Expert in 2024?
Almost 68% of digital experiences start with an online search. So, every business and brand wants to be a part of this world. However, having a website or creating a social media profile is not enough to drive success. You need to optimize various on-site and off-site elements to mark a strong online presence and…
Ashima Jain
Best Future Job Options & Career Opportunities in 2024
With rapid technological advancements, the Indian job market is also witnessing a major shift. Jobs that were once popular and in demand are being taken over by machines or losing demand. According to a study, the Indian job market may experience 22% churn by 2027. However, there will be new paths and opportunities to explore,…
24 New Technology Trends in 2024 (Latest & Trending)
With the rapidly evolving landscape of technology, we witness faster changes and progress. Significant advancements are made every year, shaping our future and accelerating the rate of change. As new trends and technologies emerge, IT professionals also feel a huge shift in their jobs and opportunities. They have realized that their roles in any organization…
Top 17 Off-Page SEO Techniques (SEO Off-Page Methods 2024)
When we talk about SEO, only a few things can be done on-site to optimize it and boost its search engine rankings. Marketers need to work on several off-page elements, too, for the success of the overall SEO strategy. Off-page SEO is vital to digital marketing, as it helps enhance brand visibility and credibility. Brand…
Is Digital Marketing Hard to Learn? 2024 Career Guide
Digital Marketing refers to promoting products, services, and brands via online channels and platforms. Businesses rely on internet marketing to connect with their target audiences, influence their buying decisions, and engage them. It also helps companies build brand awareness, drive conversions, and generate leads. With surging popularity, digital marketing has become one of the most…
Top 8 Digital Marketing Objectives 2024 (Goals With Examples)
Digital marketing is a targeted approach used by brands to promote their products or services via the Internet. They leverage the power of various digital platforms, such as websites, emails, and social media, to connect with the potential customers and build long-term relationships with them. As companies advertise their products online, they have certain goals…
Search Engine Optimization (SEO) Specialist Job Description
One single Google search query can produce thousands of results, listing several links to websites, web pages, and content. Every business, brand, and website wants to appear in these search results, making search engine optimization (SEO) crucial. SEO helps businesses surge their search engine rankings and drive traffic to their websites. Hence, companies hire skilled…
Types of Backlinks in SEO (15 Different Off-Page Backlinks Types)
Backlinks- A highly loved and sought-after work in the digital space. Ask any marketer or business owner, and they will always want backlinks. They are like endorsements that can give your business an edge over your competitors and make your site more credible. When you get backlinks from top websites, it means they vouch for…
Digital Marketing KPIs (Key Performance Indicators): 2024 Guide
You have designed a powerful digital marketing campaign that covers all online channels and has the potential to reach maximum users. However, if you cannot track results and monitor your marketing efforts, how will you know if your strategy is working? Therefore, marketers and businesses use Key Performance Indicators (KPIs) to measure the results and…
How to Start a Digital Marketing Agency in 2024- Step-by-Step Guide
Digital marketing is everywhere. Businesses are using it to grow and increase revenue. Digital marketing spending is expected to touch $376 billion by 2024. Needless to say, a career in this industry can be rewarding and lucrative. If you are planning to start your digital marketing agency, you need to know a few things before…