What is On-Page SEO? Techniques, Factors, Elements
When you search for something on Google, you get thousands of results. Google ranks different web pages on search engine result pages (SERPs), and you mostly prefer clicking on the top-ranked links. Do you know why some website appear on the top of SERPs? It’s because of on-page SEO, which has the power to boost…
Ashima Jain
What is Lead Generation in Digital Marketing? With Strategies
Suppose you are a street vendor selling chopsticks. You make a sale by engaging with individuals and convincing them to buy your product. However, with so many people passing by, engaging with all of them is impossible. So, how do you decide who to approach? The key is to target those in the market for…
Puja Sutar
How to Create Digital Marketing Portfolio? Full Guide 2025
The road to becoming a digital marketer has many steps, including creating a way to exhibit your talents and demonstrate your capabilities to new customers and potential clients. Creating a portfolio for digital marketing is the best way to accomplish those goals. While you might typically think of a portfolio as something only photographers, writers,…
Digital Marketing Executive Job Description (JD for 2025)
Crafting a captivating digital marketing executive job description is decisive in attracting suitable candidates. It’s essential to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like…
Major Functions of Search Engine (How Search Engines Work)
Anyone who’s ever looked up anything online has likely wondered how search engines work their magic and how they always deliver exactly what we are looking for. There is a significant communication platform between your target audience and the website: Search Engines. They allow users to find your website by searching for specific keywords, thus…
Top 8 Benefits of SEO Marketing in 2025 (Importance)
If used wisely and strategically, search engine optimization (SEO) can offer ample benefits, including wider customer reach, increased revenue, enhanced brand awareness, more organic traffic, quality leads, and more. One of the biggest SEO benefits is that it is a budget-friendly digital marketing technique that attracts more organic traffic. So, you can witness accelerated business…
Difference Between Digital Marketing vs Social Media Marketing: 2025 Comparison
Digital marketing needs no introduction. With all leading companies and brands relying on the internet and online platforms, it has become a ubiquitous concept in the marketing world. It is a broad domain that includes multiple techniques and channels, such as emails, social media, websites, etc. Many people often use social media marketing and digital…
Digital Marketing Advantages and Disadvantages: 2025 Guide
The world is changing, and it’s not just about billboards or TV ads anymore. This is the era of the buzzing world of digital marketing. Internet – the mysterious place where you can watch funny cat videos and decide which shoes to buy for your dinner party. In this diverse world, businesses have found a…
10 Best SEO Keyword Research Tools in 2025 (Free & Paid)
Whether you are an SEO professional or just starting your career in the industry, you need to know that searching keywords without a comprehensive tool is an uphill task. Creating a list of relevant and quality keywords with their monthly search volume is almost impossible without an online tool. Keyword research is one of the…
What is Technical SEO? Beginners Guide in 2025
Technical SEO might sound like a complex term, especially if you’re just starting your journey in search engine optimization. But this write-up will help you understand everything in easy and simple terms. We will talk about what is technical SEO, its importance, core components, tools, checklist, errors, and a lot more things. To begin with,…
Virendra Soni